Let’s clear something out: digitisation is here to stay. As public gathering is mostly being avoided, you follow the trend or stay where you are and get poor sales and engagement. But how to have a unique online presence in this crowd? Here comes mobile apps development for your brand and service.
The best part? You are in control— customising everything from layout to feature shortcuts. And the worst, well, there aren’t many to be concerned about.
The Revolution In Mobile Apps: Where We Stand?
Back in 2019, the United Kingdom was the hub for the mobile app market all over Europe. However, Germany, Russia, France, and Italy were the nearest competitors but lost the race. Apple’s app store made significant revenue while the nationwide revenue generation summed up at 2 billion US dollars (source).
Well, the race remains, but the market has changed. As covid-19 blew the whistle, a sudden shift from brick-and-mortar shop to e-commerce was seen. The transformation was so rapid nearly a decade of change just occurred within a few weeks.
First, let’s see how people use mobile apps in the UK— both iOS and Android.
From 2016 to 2020, the numbers just jumped from 140.68B to a whopping 218B. But it’s not static. With every second passing, someone somewhere is downloading an app. That being said, developing mobile apps for your brand means creating unlimited potential.
However, leveraging digital channels had begun decades ago. But we are noticing it in recent times as for the rise in competition. With numerous service providers around, how do we attract customers directly to our brand? Personalised mobile application development is one of the most effective solutions. And what makes it different from web applications is the feasibility it ensures— both in scalability and connectivity.
If you are a start-up, you have just added a number unless you have a solid strategy to scale up.
So, ready to talk digital? First, let’s see how to develop an app idea from scratch.
Turning into a mobile app for help is too common these days. Instead, numerous people use mobile applications to leverage automation, entirely manual even a few years back. But, what works behind a successful app that connects the users with the provider? What makes them feel special? Is it the brand they fall for, or there is something else?
More or less, it’s the ease of usage that encourages users to stick to a mobile app even when there are many alternatives. And not all apps offer a first-class user experience that the best mobile applications do. From outlining the layout, visuals and synchronising everything to binding the loose ends together, there goes a lot in a mobile application development service.
A mobile app development service requires 4 key persons or steps. However, it’s the least you’ll be needing if you want to develop a mobile app for your brand or service. On the contrary, there is no limit as you can deploy specific individuals for specific jobs and purposes.
Your 4 key persons will be—
- RnD team
- UI/UX designing team
- Seasoned coders
- QA team
Firstly, your RnD team is responsible for gathering user data and identifying market gaps. Then, they will run surveys to know the pain point of the users with a particular situation that you are planning to help with. Next, the UI/UX team will prepare a draft linking everything in and out from the gathered data. Later, the coding team is responsible for the mobile application development and makes the design a reality. Finally, once a certain degree of success is obtained, the QA team will run tests and identify flaws before it is finally launched.
It all starts with studying the competitors and identifying what they lack. Once you get to that point, the chances of becoming successful go up. However, when everyone is feasting on data and already addressing gaps, it’s challenging for a start-up to attain success. To make things short, why not starting with the below points —
- Is my idea unique?
- What are my competitors doing?
- How effectively my competitors’ mobile apps are communicating with the users?
- Is it enough for the users, or they want more?
- How do my competitors’ apps look? Any UI/UX gaps to be addressed?
- How are the users interacting with my competitors’ mobile apps? Why do they consider using them?
- Will my app offer any solution to the existing problem?
- Am I confident enough to take risks?
Those may be a few, but they can kick-start your mobile apps development idea taking you closer to the crowd. With A/B testing and leveraging the best mobile apps development agency in Stratford, success can be a fingertip away. So, if you are not up to the research phase and not sure where to start, reaching out to the top mobile application development company should be a wise man’s doing.
Here’s how mobile apps development can attain down-to-earth business growth for start-ups.
With so many mobile device users around, modern-day business needs mobile apps development to thrive. If you have an online venture, leveraging user-friendly apps can escalate sales almost immediately. But if you are still running businesses offline, it’s never too late to start. Below are some on-demand reasons to switch to a responsive mobile app —
1. Mobile apps make start-ups more agile:
In this dynamic business world, being agile wins the top position in the market. It shows you are here to conquer, not to follow the traditional footsteps. Moreover, numerous businesses have become successful for their agile strategies implemented through mobile applications. Below is a snapshot of what agility brings to businesses.
2. Everything has a mobile version:
From the biggest corporation to the smallest one, mobile is connecting everything with everyone. No matter what you talk about, be it a website or app, you’ll find a mobile version of it. So, when everyone is benefitting from mobile devices, what not you?
3. Mobile goes everywhere:
The greatest feature and benefit mobile devices offer mobility. Wherever you go, this little device finds its way right to your pocket. So, if your app is installed on a mobile device, rest assured, business is online.
Let’s see statistics about the average time spent on mobile –
Over the past years, smartphone usage has increased to an astonishing level. As users spend more time on their mobile devices, your chance to push more personalised services also increases.
4. Location tracking facility
Location-based marketing is the new sensation. As you can identify your users’ location through mobile apps, now you know what to offer them based on the season and trends.
5. Real-time data collection and analysis
With the user’s consent, you can track their real-time activity. So, you know what an app user is doing and what is making them uncomfortable. As a result, you can immediately fill the gap, keeping them loyal to your brand. Without an optimised mobile application, you can’t have this competitive advantage. To flourish in this competitive market, missing out on this opportunity is not very strategic.
6. Visual superiority
Today’s customers are highly visual. Moreover, visual elements stay longer in our memory than other forms of information. So when you tailor your mobile apps according to the customers’ preferences, it gives them a homely feeling. As a result, engagement skyrockets and your brand sophistication prevails.
That’s how a sophisticated mobile application design and development looks and feels.
7. Increased brand value
Start-ups often feel the pressure of marginalised brand presence. Introducing sophisticated mobile applications not only boosts online exposure but escalates overall performance. With a strong brand presence, the potential is unlimited. As the best mobile application development services allow you to own a mobile app at an affordable price, it’s not fair overlooking the opportunity.
If your business needs a push, mobile application development services can be the surefire way. But, from the research phase to launch, it takes time, dedication, and strategies. If you can go through the hurdles, you will be rewarded with more customers, better engagement, and a richer annual turnover. In this competitive market, thinking about any alternative to mobile applications requires courage. As it has already proved its worth in the global market, let’s leverage modern technology and build a first-class mobile application for your band.
Marketers find ways to generate leads in almost all businesses be it B2B OR B2C. Lately, LinkedIn has become a lead generating platform that many businesses have not explored yet or just started exploring. LinkedIn provides a robust Marketing Ecosystem comprising around 700 million monthly users in more than 200 countries till September 2020.
Therefore, for digital marketers, LinkedIn is proving to be an asset for B2B & B2C marketing purposes. With an effective and result-driven LinkedIn B2B B2C marketing strategy, you can exhibit remarkable sales for your business. Not to mention, how much you will save on your current digital marketing investment.
Why LinkedIn B2B B2C Marketing Is So Popular?
For two main reasons, LinkedIn B2B B2C marketing lead generation is so popular. One is efficiency and the other one is effectiveness.
Survey by Hootsuite discovers 61% of LinkedIn users’ age is in between 25 – 34 years of which 43% are women while 57% are male.
94% and 89% of B2B and B2C marketers respectively use LinkedIn for lead generation: the reason being low cost per lead than Google AdWords.
Besides, LinkedIn’s search option is second to none. Personally, I like it the most among all other social media search engines. I have found it so powerful that for any search issues affiliated with LinkedIn, I barely use Google. Sometimes I think I can locate someone more efficiently than any other social media platforms through the search bar of LinkedIn. Yes, I speak highly of it as I have found it immensely feasible.
All these issues, including cost-effectiveness, usability, and the rates of responses have made LinkedIn a powerful and popular tool for B2B B2C marketing.
How To Become A Successful LinkedIn B2B B2C Marketing Strategist?
A digital marketing strategist should be competent enough to identify targeted consumers first. Then, he must narrow down to the most effective platforms for product promotion. He also exhibits purposeful expertise in keyword research, communication, and brainstorming creative strategies.
Follow these top tips to ace in LinkedIn B2B B2C marketing strategies:
- Keep Your Company Page Updated:
Through the LinkedIn page, you can broadcast your company’s unique story. Relevant information about your business industry and your product and services will help targeted audiences to get interested in your page. For your Brand’s exposure, you can share banner images, products & services, status updates and career opportunities. To even initiate your LinkedIn B2B B2C marketing campaign, this will be the kick-starter for your Brand.
- Optimise Content For Search Engines:
You should consider using search engine optimization (SEO) strategies to make your content utterly optimized, as Google will preview up to 156 characters of your text in its search result. Only appropriate keywords and page descriptions will help you to sustain in page rankings. Without a considerable ranking, you cannot expect results through your LinkedIn B2B B2C marketing and lead generation.
- Understand Your Audience And Target Accordingly:
Like every business, understanding the audience is the key to crafting successful LinkedIn B2B and B2C marketing campaigns. By providing Website Demographics, LinkedIn makes it easier for you to get into the audience’s insights and capture their personas. Through this instrument, you are able to extract data and therefore, can target your content appropriately, measure the impact and optimize the return of investment (ROI).
- Offer Solutions To Your Audiences’ Problems:
Contents that create value are the ones that lead your digital marketing effort to succeed. Audiences only follow you once they are convinced that they can find values on your page. A part of your followers might extend their knowledge from the contents you share while others find solutions to their problems.
- Use Convincing Visuals:
Video has its own place within all other content marketing strategies. To put emphasis on this, LinkedIn has made video sharing available for all companies and publishers. It is advisable to use native video on LinkedIn as it is uploaded directly on the LinkedIn app or the browser version rather than embedding links from YouTube or another site.
- Maintain A Calendar Promptly:
Your content posting schedule has a tremendous influence on your LinkedIn marketing campaign’s effectiveness. 3-4 status updates per week and 1-2 long-form posts of content per month considering the time zone of your audiences might keep an ideal balance for your network connections. Eventually, it will help you get tangible results from your LinkedIn B2B B2C marketing campaigns.
- Try Ads and Sponsored Posts
You should try LinkedIn Ad formats like Sponsored Content, Sponsored InMail, and Text Ads and most importantly, the newest and expected-to-be the most powerful one: LinkedIn Video Ads. Apart from organic methods, paid strategies are proven to bring satisfactory results in LinkedIn B2B B2C marketing.
- A/B Testing To Evaluate Performance:
A/B Testing can help you define which tactics and strategies work for your business. Through A/B testing, sort out ultimate solutions and apply them to ensure your campaigns are progressing accurately, targeting your key prospects meticulously and saving time as well as budget on vain methods.
From creating and optimising the company page with utmost sincerity to posting content regularly and listening to your audience, these LinkedIn B2B B2C marketing strategies will help you bring sales to your company. At the same time, it will open opportunities to broaden your business with the possibility to take it globally.
We attempt to share the best B2B and B2C LinkedIn marketing strategies with you. For further enlightening posts, Stay tuned!
LinkedIn is arguably one of the most lucrative professional networking platforms comprising 700 million individuals in the world. LinkedIn can help you grow your business organically if and only if you know how and where to focus. With strategic approaches and consistent practice, you can ensure LinkedIn organic reach with ease.
How to Increase LinkedIn Organic Reach?
LinkedIn is a community of professionals actively looking for engagement and business growth. By supporting each other, businesses in the LinkedIn platform thrive. If organic growth is your concern, sharing your thoughts on LinkedIn could be feasible. Besides, to increase LinkedIn organic reach faster, nothing works more effectively than community engagement.
You can craft your business strategies in LinkedIn and get more organic reach following these 10 proven tips:
- A fully-optimised business page:
The first step to growing organically and ensure LinkedIn organic reach is to start with your existence. Your Brand should be the entity here and without beating around the bush, make sure you are starting with the optimisation of your LinkedIn company page.
A well-optimised Company Page can help your business grow organically. Make sure your page contains Company Logo, Header Photo, Summary Section, Company Information Section, Recent Updates Section, Showcase Pages and Careers Section. Do not overlook your custom URL that includes your name and also helps with search engine results (e.g.http://linkedin.com/company/yourbusiness).
- Promote employee participation:
Building a following does not happen overnight especially without Sponsored Ads. Without a solid foundation, I must say, even a sponsored post may fail.
And what could be the pillars of your business page? Without a doubt, your employees.
Therefore, you start with your employees by making sure they have completed their profiles on LinkedIn and added your company to their Profiles. It’s easier to raise your business in LinkedIn by utilizing your employees’ networks than just starting from scratch. LinkedIn organic reach largely depends on shares and engagements. Therefore, encourage your employees to join in the conversation.
- Create compelling posts:
Content is the king — perhaps I have heard and said it more often than I can remember. In fact, it is real. You cannot expect engagement and social shares just for your rambling thoughts. Well, not until you become a brand of one of a kind.
Hence, craft persuasive content that includes information worth pondering and sharing. The best performing content in LinkedIn incorporates real-life data and facts. Posts that are relatable to our daily problems get the most engagement and organic reach. Therefore, talk about things around you that related to the businesses. No bullsh*t, please!
- Share more personalised thoughts:
Not every time numerical data and statistics attract audiences. Of course, it has the power to make things more tangible. However, data harvested from a third party barely outperforms personal experiences. Hence, add your personal opinion, your personal discovery when producing LinkedIn content. Use visuals, if possible.
- Ensure consistency:
I always wondered how rocks get these peculiar shapes in the middle of an open desert. I bet the sight of a river making its way through hard rocks never failed to wow us.
Ever wonder how the rocks get this structure at the touchpoint of the waterline? It is the consistency of the waves that have curved the rocks into this. Similarly, with regular posting on LinkedIn, you can create your own pathway that will help you increase LinkedIn organic reach faster after a certain time.
- Respond to queries:
Ensure your audiences are getting replies to their queries and confusions in the comments section of your posts. Comments help the LinkedIn algorithm to determine the usefulness of posts shared and keep showing on audiences’ feed. Further, mention relevant people in your posts so their followers find your page in their feed again and again. This is an effective way of increasing LinkedIn organic reach that never failed.
- Increase followers:
Inspire people to follow your page by posting your business Industry related contents particularly focusing on the buyer’s journey.
It will help networks to identify you as Thought Leader. Study shows, Top Performing Companies are persistent on sharing posts be it weekly or daily. This includes a significant part; Content Production that includes a good mix of images, visuals, videos, infographics, posts from the company blog, links to events, webinars, ebooks, case studies and other content.
- Harness the power of hashtags:
Hashtags have been instrumental for search since the inception of social media. Research from Hootsuite discovers 3-5 hashtags per post to be ideal. You should hence use relevant hashtags in your posts. With relevant hashtags, you can attain millions of LinkedIn organic reach within a moment often unbelievable.
- Include a call to action button:
Social sharing buttons and links to your Company Page on your website and other social media platforms help audiences to follow you in multiplatform. Do not forget to incorporate them on all of your blog posts and website content to allow users to quickly share content as updates. With every successful sharing, more and more audiences will find it in their feed.
- Engage with the communities:
In order to ensure engagement in your business page, you can ask questions or indulge people in polls or quizzes and other creative initiations include gifs, emojis or jokes. This strategy lightens the conversation and strengthens the relationship. Post updates or news related to your business and take in feedback from the users for a better LinkedIn organic reach.
These 10 strategies will help you grow your LinkedIn company page organically. Likewise, if your intention is to promote self-branding or personal branding on LinkedIn, they would be feasible without a doubt.
Being a hub for professionals, it is highly recommended you approach professionally. There could have some puns, but, my suggestion is, keep it relevant to your business or industry. With regular posting and community interaction, you will get more LinkedIn organic reach — it is a guarantee!
Feel free to write us your thoughts in the comments and sharing would be of hearty appreciation.