9 Website Design Trends In 2021 To Increase Web Traffic

Design matters. As it directly influences marketing strategies, it is now important than ever to follow website design trends to reach wider audiences. 

In 2019, Blue was the colour for the website design and development industry, followed by Mint in 2020— what’s trending in 2021? While everyone is switching online, what makes you stand out this year? Let’s find out the top 9 website design trends to follow in 2021.

Top 9 web design trends to follow in 2021

 Website is the front door of your online venture. It is the prime gateway through which you connect your brand with the audiences. And that’s why, a visually appealing website design is crucial — responsive website development coming to the second. As user-centric website design determines 95% of a user’s first impression, following the latest website design trends should be your first priority. Let’s see what website design trends the top website design agencies are following.

1. Colour:

According to WGSN, a trend forecasting agency has declared AI Aqua to be the colour for 2021. With the sporty yet smooth appearance, it suits best for designs and trend-focused fashions. As for its origin back to blue, using this colour for the tech industry is going to be more immersive. While the landing page and background seems lucrative in soft colours, CTA buttons tend to attract more in warm colours. 

 

2. White Space:

Powerful UI/UX design is the key to successful website design and development. Besides, modern SEO depends largely on the structure and appearance of the website. Therefore, top website development services in Stratford as well as worldwide focus more on user feedback to design and develop business websites. And it turns out, having adequate white space around the texts entices viewers more in the first place. It gives a clean, minimal, and crisp view that boosts engagement and number of sales. 

 

3. Custom Illustrations:

Gone are the days when stock images ruled the designing concept. Today, in 2021, everyone demands custom illustrations and designs. In fact, your presence remains unique when you custom design something. Often inspired by personal incidents or brand stories, the recent website design trends feast on bespoke illustrations that feel more personal. 

4. Geometric Shapes:

Trending website designs in 2021 include geometric shapes. Even though it is a part of the whole designing process and is trending for years now, 2021 has seen a significant change regarding this concept. Skillful integration of various geometric shapes in favourable places gives readers a rest while scrolling. To develop your website following the latest trends, you can ask your developer to integrate this. However, professional web development services don’t wait for instructions as they already know what’s trending. 

5. Grid Design:

Another website design trend in 2021 is grid design that conceptualises your story and background visuals in grids. Without flat-laying the central or primary image element, grid design segregates it into smaller pieces and uses them in a chronological manner to tell a story. 

Here is a good example of grid design.

 

6. Bold Fonts:

Look up. What do you see? What caught your eyes in the first place? Apart from the grid design, my focus has shifted to the bold fonts before anything else. 

The latest UX designers tend to focus entirely on what the customers want. Therefore, they try to leverage user’s data and design the website accordingly. However, using bold fonts is not limited to website design only. Modern apps development also leverage user data and feedback to design responsive web and mobile apps

Bold fonts deliver clear messages to the audiences making it easier for brands to highlight features and increase sales. 

Below is what bold fonts do to a good website design. To get yours, look for reliable web design services in the market.  

 

7. Dark Mode:

In contrast to white spaces, dark mode is also ruling the website design trends in 2021. Although, white space allows readers to enjoy a minimal and distract-free design, dark mode is the new sensation. From modern app layouts to custom web design and high-tech devices, dark mode is everywhere. As it features stress-free viewing experiences throughout the day and night, it strengthens UX design to a new level. Moreover, custom call-to-action buttons with bright colours look lively in a dark mode. 

To view how a dark colour palette enhances visual appeal, why don’t you consider the previous visual? 

8. Interactive Cursors:

Instead of using static or traditional mouse pointers, advanced website development services use animated cursors. And surprisingly, they are winning more visitors. With interactive animation, mouse pointers display some lively actions that keep the users engaged for more time than usual. Even if they decide to leave, many play with the cursor just out of curiosity and playfulness. 

Look at the below example.

 

9. Dynamic Scrolling:

Those who want their personal portfolio different from others, often use dynamic scrolling features. If you want to develop a website following the latest design trends in 2021, dynamic scrolling can be a good choice. It is very responsive across all devices and displays a grand show of content regardless of screen sizes. However, WordPress web design services can only develop a bespoke website when you have content developed with a dynamic plan. Otherwise, it won’t suit that much.  

Wrapping up!

Not only a visually stunning website attracts visitors, it unfolds newer business opportunities as well. And to make your website designing journey smooth, the best web design company in Stratford is here to help.   

Whether you need your website designed and developed or regular maintenance, professional web design services like us can make that happen at the most affordable costs following the latest website design trends.

If you thought you found this blog helpful, consider checking out some of our other blogs!

Why You Need Mobile Apps Development In 2021 [UK Data]

Let’s clear something out: digitisation is here to stay. As public gathering is mostly being avoided, you follow the trend or stay where you are and get poor sales and engagement. But how to have a unique online presence in this crowd? Here comes mobile apps development for your brand and service

The best part? You are in control— customising everything from layout to feature shortcuts. And the worst, well, there aren’t many to be concerned about. 

The Revolution In Mobile Apps: Where We Stand?

Back in 2019, the United Kingdom was the hub for the mobile app market all over Europe. However, Germany, Russia, France, and Italy were the nearest competitors but lost the race. Apple’s app store made significant revenue while the nationwide revenue generation summed up at 2 billion US dollars (source).

Well, the race remains, but the market has changed. As covid-19 blew the whistle, a sudden shift from brick-and-mortar shop to e-commerce was seen. The transformation was so rapid nearly a decade of change just occurred within a few weeks.

First, let’s see how people use mobile apps in the UK— both iOS and Android.

 

From 2016 to 2020, the numbers just jumped from 140.68B to a whopping 218B. But it’s not static. With every second passing, someone somewhere is downloading an app. That being said, developing mobile apps for your brand means creating unlimited potential.

However, leveraging digital channels had begun decades ago. But we are noticing it in recent times as for the rise in competition. With numerous service providers around, how do we attract customers directly to our brand? Personalised mobile application development is one of the most effective solutions. And what makes it different from web applications is the feasibility it ensures— both in scalability and connectivity. 

If you are a start-up, you have just added a number unless you have a solid strategy to scale up.  

So, ready to talk digital? First, let’s see how to develop an app idea from scratch.

Turning into a mobile app for help is too common these days. Instead, numerous people use mobile applications to leverage automation, entirely manual even a few years back. But, what works behind a successful app that connects the users with the provider? What makes them feel special? Is it the brand they fall for, or there is something else?

More or less, it’s the ease of usage that encourages users to stick to a mobile app even when there are many alternatives. And not all apps offer a first-class user experience that the best mobile applications do. From outlining the layout, visuals and synchronising everything to binding the loose ends together, there goes a lot in a mobile application development service. 

A mobile app development service requires 4 key persons or steps. However, it’s the least you’ll be needing if you want to develop a mobile app for your brand or service. On the contrary, there is no limit as you can deploy specific individuals for specific jobs and purposes. 

Your 4 key persons will be—

  1. RnD team
  2. UI/UX designing team
  3. Seasoned coders
  4. QA team

Firstly, your RnD team is responsible for gathering user data and identifying market gaps. Then, they will run surveys to know the pain point of the users with a particular situation that you are planning to help with. Next, the UI/UX team will prepare a draft linking everything in and out from the gathered data. Later, the coding team is responsible for the mobile application development and makes the design a reality. Finally, once a certain degree of success is obtained, the QA team will run tests and identify flaws before it is finally launched. 

It all starts with studying the competitors and identifying what they lack. Once you get to that point, the chances of becoming successful go up. However, when everyone is feasting on data and already addressing gaps, it’s challenging for a start-up to attain success. To make things short, why not starting with the below points —

  • Is my idea unique?
  • What are my competitors doing?
  • How effectively my competitors’ mobile apps are communicating with the users?
  • Is it enough for the users, or they want more?
  • How do my competitors’ apps look? Any UI/UX gaps to be addressed?
  • How are the users interacting with my competitors’ mobile apps? Why do they consider using them?
  • Will my app offer any solution to the existing problem?
  • Am I confident enough to take risks?

Those may be a few, but they can kick-start your mobile apps development idea taking you closer to the crowd. With A/B testing and leveraging the best mobile apps development agency in Stratford, success can be a fingertip away. So, if you are not up to the research phase and not sure where to start, reaching out to the top mobile application development company should be a wise man’s doing. 

Here’s how mobile apps development can attain down-to-earth business growth for start-ups. 

With so many mobile device users around, modern-day business needs mobile apps development to thrive. If you have an online venture, leveraging user-friendly apps can escalate sales almost immediately. But if you are still running businesses offline, it’s never too late to start. Below are some on-demand reasons to switch to a responsive mobile app —

1. Mobile apps make start-ups more agile:

In this dynamic business world, being agile wins the top position in the market. It shows you are here to conquer, not to follow the traditional footsteps. Moreover, numerous businesses have become successful for their agile strategies implemented through mobile applications. Below is a snapshot of what agility brings to businesses.

2. Everything has a mobile version:

From the biggest corporation to the smallest one, mobile is connecting everything with everyone. No matter what you talk about, be it a website or app, you’ll find a mobile version of it. So, when everyone is benefitting from mobile devices, what not you? 

3. Mobile goes everywhere:

The greatest feature and benefit mobile devices offer mobility. Wherever you go, this little device finds its way right to your pocket. So, if your app is installed on a mobile device, rest assured, business is online. 

Let’s see statistics about the average time spent on mobile – 

 

Over the past years, smartphone usage has increased to an astonishing level. As users spend more time on their mobile devices, your chance to push more personalised services also increases.

 

4. Location tracking facility

Location-based marketing is the new sensation. As you can identify your users’ location through mobile apps, now you know what to offer them based on the season and trends.

5. Real-time data collection and analysis

With the user’s consent, you can track their real-time activity. So, you know what an app user is doing and what is making them uncomfortable. As a result, you can immediately fill the gap, keeping them loyal to your brand. Without an optimised mobile application, you can’t have this competitive advantage. To flourish in this competitive market, missing out on this opportunity is not very strategic. 

6. Visual superiority

Today’s customers are highly visual. Moreover, visual elements stay longer in our memory than other forms of information. So when you tailor your mobile apps according to the customers’ preferences, it gives them a homely feeling. As a result, engagement skyrockets and your brand sophistication prevails. 

 

Mobile-UI

That’s how a sophisticated mobile application design and development looks and feels.

7. Increased brand value

Start-ups often feel the pressure of marginalised brand presence. Introducing sophisticated mobile applications not only boosts online exposure but escalates overall performance. With a strong brand presence, the potential is unlimited. As the best mobile application development services allow you to own a mobile app at an affordable price, it’s not fair overlooking the opportunity. 


If your business needs a push, mobile application development services can be the surefire way. But, from the research phase to launch, it takes time, dedication, and strategies. If you can go through the hurdles, you will be rewarded with more customers, better engagement, and a richer annual turnover. In this competitive market, thinking about any alternative to mobile applications requires courage. As it has already proved its worth in the global market, let’s leverage modern technology and build a first-class mobile application for your band.

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