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Month: May 2021

10 Absolute Reasons Why You Need A Hand From SEO Services

Posted on by codingwallet

SEO is a surefire way of boosting online visibility and sales. Google SEO ensures quality leads as well as brand awareness. From establishing online identities to outperforming your competitors, Essex SEO services can go the extra mile with your business.

Either you are a starter or leveraging other means of brand promotion, here are the top 10 reasons for what SEO is a must-have for your business.

1. The Best Online Marketing Strategy Starts Here –

Internet marketing starts with the effectiveness in search visibility. Without good SEO, your brand will not be seen when someone searches with your keywords. Since the aim of digital marketing is to be seen and be found by the relevant customers, you cannot overlook SEO. With the best SEO services in London, your online marketing campaign will observe success. At the same time, it will help you attain a robust online identity with ease.

2. SEO Increases Website Traffic –

Website traffic depends largely on SEO performances. If you are talking organic, good SEO is what you must strive for. Even though it is a lengthy process, once you attain it, you will enjoy enormous traffic every day. Aside from leading visitors into the sales funnel, if your target is Google AdSense, website traffic will surely pay off.

3. Good SEO Enhances Brand Reputation and Awareness –

What can benefit a business the most than a good brand reputation? In these competitive days, why will a customer purchase from your brand? Absolutely, unless your customers know about your products, they will not buy them. Hence, brand awareness and a good business reputation are essential. In another sense, they are ‘must-have’. Effective SEO services in London will make sure your brand stays at the top with relevant keyword searches. As a result, customers will get the message about your product. And, you bet, they will buy the products; sooner or later.

4. The Best SEO Practice Establishes Credibility and Trust –

In this digital era, trust is a crucial factor in winning buyers. Brands promoted through digital marketing services often lack credibility discouraging purchases. With the best SEO practices, customers will be aware of your brand. Thus, they will develop trust leading you to bigger sales. Besides, with Google top rank ensured, loyalty will ensue.

5. Local SEO Boosts Online and Offline Sales –

For e-commerce, which mostly operates in the local market, local SEO can be a lead magnet. With the right digital marketing agency services in London, you can make the local buyers aware of your online presence. Hence, those who prefer online shopping but know about your local shop will buy from you without hesitation. The best London SEO agency can optimise your local SEO ranking for quick yields.

6. SEO Costs Less –

Unlike other paid digital marketing strategies, SEO is affordable. However, it might seem costly initially, but, with results measured, it can never be cheaper. For instance, if you do PPC marketing, you may have to spend GBP1000/month depending on the clicks and keyword value. For the same amount, you can buy the best SEO package from the best London SEO services. Now, if we compare, your lead ends when you finish spending that amount on PPC. Also, the number of leads generated is certain. In contrast, SEO may not bring leads in the first few months. But, when it is time, you will get unlimited leads and sales for years with regular maintenance.

7. Good SEO Lasts Long –

As mentioned above, SEO may not seem to bring results in the first few months. But with effective SEO done by the best SEO agency in London, it will sustain for years. Therefore, your brand will remain in the top position on Google and other search engines diverting leads to your website.

8. Top Google SEO Means You Have Attained the Best User Experience –

Google search optimisation involves the ease of use for the visitors. Therefore, it indicates you are nailing the best UX when your website is at the top of Google SERPs. However, the best UX not only slays the number 1 position in GoogleGoole but enhances your brand reputation. But, as always, the best SEO service is the deciding factor here.

9. SEO Invites Organic Traffic; The Best of Its Kind –

SEO is all about increasing organic reach and engagement. Google still being the dominant search engine, your brand must utilise Google optimisation to increase conversions. With numerous users looking for solutions online, you can leverage online media to establish connections.  To do so, SEO works as a key factor.

10. Last But Not The Least, You Are Not Owning The Stage Without Effective SEO –

If you are not up for the best SEO service in London, the stage is not yours to own. Without Good SEO for your business, you are not winning the click as well. While SEO directly impacts your purchasing cycle, how can you overlook it? Hire the best internet marketing services agency to employ the most effective SEO services for your business.

Customers preferably stick to the brand that stays closer to them. With so many competitors around, effective SEO services in London can help you outrank your nearest competitors. Irrespective of your brand size, SEO can turn the table and drive more customers to your marketing funnel.

How To Tackle Your Negative Brand Reputation With SEO Strategies?

Posted on by codingwallet

Negativity affects the brand like a plague. Dealing with customers does not always go right. There will be times your customers are criticising a product or service for some obvious reasons. As a part of business, you can never complain.

At the same time, you cannot be indifferent and let it harm your brand. So, how to tackle a negative brand reputation? How to manage the good online reputation of your company?

Since you cannot just shut the person off by deleting the comment, what to do? Here comes the term online reputation management or ORM. You can use those negative comments to strengthen your brand’s credibility and reliability through effective ORM practices.

And, here is how you do it with SEO like a pro.

1. Start with Useful and Impactful Content –

SEO bathes in quality content. Without following just the right way, focus on the best way to tackle your negative brand reputation with SEO. Compose high-quality, impactful, and evergreen content to cheer your audiences up. In case, you have a negative comment in your bag, try to post multiple contents back to back focusing on your positive sides. This way, perhaps you can outrank the negative posts showing in the top SERPs.

2. Plan Keywords Accordingly –

A good SEO strategy starts with good keyword planning and implementation. Hence, plan for newer keywords that will divert the negative issues to something else. If possible, avoid using the same keywords that you got negative feedback recently. Unless it is of great value to you, give it a pause for some periods.

3. Write a Detailed Post Explaining Your Stand –

Without beating around the bush, explaining your stand can be helpful. Besides, this is the best way to tackle your negative brand reputation with SEO. However, use helpful keywords that might help you escape the negative zone. At the same time, keep it as relevant as possible while focusing on your customer-friendly policy.

4. Respond to Every Review and Complaints –

Many business owners ignore the negative feedback from the customers. Do not do that. Instead of diminishing the severity, it will stir up the issue resulting in more negativity in your portfolio. But it is challenging to respond to every complaint for immensely popular brands. Hence, hiring an internet marketing service agency that offers social media management services might help. By taking care of every feedback in the most professional way, the best digital marketing agency in London can help you thrive.

5. Leverage Yelp, Clutch Listing –

Third-party business listing and review sites can be crucial in maintaining a good online reputation. Sites like Yelp, Clutch, etc. generate good leads while helping you to be discovered faster on search engines. Besides, their rating facilities can boost your online reputation that might diminish the effect of a negative online reputation. If you are unaware of the know-how, the best London SEO agency may help. Not only it will generate additional leads but boost SEO ranking as well.

6.  Use Social Media –

Social media is a great way to maintain a good online reputation as billions are using it daily. Whenever you have negative feedback from any of your customers, respond immediately through social media channels. Use strategic keywords, adequate visuals, and past positive vibe to change the hype.

7. Ask Google to Remove the Complaints –

Last but not the least, ask the search giant Google to remove the page or website that is spreading purposeful propaganda against you. But beware of the procedures. You can only put a request if the fact is vague with no solid foundation. Otherwise, there might be consequences.

Negative reputations can turn your business down at any moment. Based on the market value, it can pull you down on your shares, revenues, and business growth. Besides, if any of your prospects search with your targeted keywords and those negative reviews come first, no doubt it is over for you. You cannot make a single sale if this happens. However, you can tackle the negative reputation with strategic SEO. From creating more useful content to handling negative comments positively, the best SEO services in London can do it all.

A Comprehensive Guide To LinkedIn B2B B2C Marketing Strategy

Posted on by codingwallet

Marketers find ways to generate leads in almost all businesses be it B2B OR B2C. Lately, LinkedIn has become a lead generating platform that many businesses have not explored yet or just started exploring. LinkedIn provides a robust Marketing Ecosystem comprising around 700 million monthly users in more than 200 countries till September 2020. 

Therefore, for digital marketers, LinkedIn is proving to be an asset for B2B & B2C marketing purposes. With an effective and result-driven LinkedIn B2B B2C marketing strategy, you can exhibit remarkable sales for your business. Not to mention, how much you will save on your current digital marketing investment.

Why LinkedIn B2B B2C Marketing Is So Popular?

For two main reasons, LinkedIn B2B B2C marketing lead generation is so popular. One is efficiency and the other one is effectiveness. 

Survey by Hootsuite discovers 61% of LinkedIn users’ age is in between 25 – 34 years of which 43% are women while 57% are male. 

94% and 89% of B2B and B2C marketers respectively use LinkedIn for lead generation: the reason being low cost per lead than Google AdWords. 

Besides, LinkedIn’s search option is second to none. Personally, I like it the most among all other social media search engines. I have found it so powerful that for any search issues affiliated with LinkedIn, I barely use Google. Sometimes I think I can locate someone more efficiently than any other social media platforms through the search bar of LinkedIn. Yes, I speak highly of it as I have found it immensely feasible. 

All these issues, including cost-effectiveness, usability, and the rates of responses have made LinkedIn a powerful and popular tool for B2B B2C marketing.   

How To Become A Successful LinkedIn B2B B2C Marketing Strategist?

A digital marketing strategist should be competent enough to identify targeted consumers first. Then, he must narrow down to the most effective platforms for product promotion. He also exhibits purposeful expertise in keyword research, communication, and brainstorming creative strategies.  

Follow these top tips to ace in LinkedIn B2B B2C marketing strategies: 

  • Keep Your Company Page Updated:

Through the LinkedIn page, you can broadcast your company’s unique story. Relevant information about your business industry and your product and services will help targeted audiences to get interested in your page. For your Brand’s exposure, you can share banner images, products & services, status updates and career opportunities. To even initiate your LinkedIn B2B B2C marketing campaign, this will be the kick-starter for your Brand.  

  • Optimise Content For Search Engines:

You should consider using search engine optimization (SEO) strategies to make your content utterly optimized, as Google will preview up to 156 characters of your text in its search result. Only appropriate keywords and page descriptions will help you to sustain in page rankings. Without a considerable ranking, you cannot expect results through your LinkedIn B2B B2C marketing and lead generation.  

  • Understand Your Audience And Target Accordingly:

Like every business, understanding the audience is the key to crafting successful LinkedIn B2B and B2C marketing campaigns. By providing Website Demographics, LinkedIn makes it easier for you to get into the audience’s insights and capture their personas. Through this instrument, you are able to extract data and therefore, can target your content appropriately, measure the impact and optimize the return of investment (ROI).

  • Offer Solutions To Your Audiences’ Problems:

Contents that create value are the ones that lead your digital marketing effort to succeed. Audiences only follow you once they are convinced that they can find values on your page. A part of your followers might extend their knowledge from the contents you share while others find solutions to their problems.

  • Use Convincing Visuals:

Video has its own place within all other content marketing strategies. To put emphasis on this, LinkedIn has made video sharing available for all companies and publishers. It is advisable to use native video on LinkedIn as it is uploaded directly on the LinkedIn app or the browser version rather than embedding links from YouTube or another site.

  • Maintain A Calendar Promptly:

Your content posting schedule has a tremendous influence on your LinkedIn marketing campaign’s effectiveness. 3-4 status updates per week and 1-2 long-form posts of content per month considering the time zone of your audiences might keep an ideal balance for your network connections. Eventually, it will help you get tangible results from your LinkedIn B2B B2C marketing campaigns.

  • Try Ads and Sponsored Posts

You should try LinkedIn Ad formats like Sponsored Content, Sponsored InMail, and Text Ads and most importantly, the newest and expected-to-be the most powerful one: LinkedIn Video Ads. Apart from organic methods, paid strategies are proven to bring satisfactory results in LinkedIn B2B B2C marketing.

  • A/B Testing To Evaluate Performance:

A/B Testing can help you define which tactics and strategies work for your business. Through A/B testing, sort out ultimate solutions and apply them to ensure your campaigns are progressing accurately, targeting your key prospects meticulously and saving time as well as budget on vain methods.

Summing up:

From creating and optimising the company page with utmost sincerity to posting content regularly and listening to your audience, these LinkedIn B2B B2C marketing strategies will help you bring sales to your company. At the same time, it will open opportunities to broaden your business with the possibility to take it globally. 

We attempt to share the best B2B and B2C LinkedIn marketing strategies with you. For further enlightening posts, Stay tuned!

 
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