Design matters. As it directly influences marketing strategies, it is now important than ever to follow website design trends to reach wider audiences.
In 2019, Blue was the colour for the website design and development industry, followed by Mint in 2020— what’s trending in 2021? While everyone is switching online, what makes you stand out this year? Let’s find out the top 9 website design trends to follow in 2021.
Top 9 web design trends to follow in 2021
Website is the front door of your online venture. It is the prime gateway through which you connect your brand with the audiences. And that’s why, a visually appealing website design is crucial — responsive website development coming to the second. As user-centric website design determines 95% of a user’s first impression, following the latest website design trends should be your first priority. Let’s see what website design trends the top website design agencies are following.
1. Colour:
According to WGSN, a trend forecasting agency has declared AI Aqua to be the colour for 2021. With the sporty yet smooth appearance, it suits best for designs and trend-focused fashions. As for its origin back to blue, using this colour for the tech industry is going to be more immersive. While the landing page and background seems lucrative in soft colours, CTA buttons tend to attract more in warm colours.
2. White Space:
Powerful UI/UX design is the key to successful website design and development. Besides, modern SEO depends largely on the structure and appearance of the website. Therefore, top website development services in Stratford as well as worldwide focus more on user feedback to design and develop business websites. And it turns out, having adequate white space around the texts entices viewers more in the first place. It gives a clean, minimal, and crisp view that boosts engagement and number of sales.
3. Custom Illustrations:
Gone are the days when stock images ruled the designing concept. Today, in 2021, everyone demands custom illustrations and designs. In fact, your presence remains unique when you custom design something. Often inspired by personal incidents or brand stories, the recent website design trends feast on bespoke illustrations that feel more personal.
4. Geometric Shapes:
Trending website designs in 2021 include geometric shapes. Even though it is a part of the whole designing process and is trending for years now, 2021 has seen a significant change regarding this concept. Skillful integration of various geometric shapes in favourable places gives readers a rest while scrolling. To develop your website following the latest trends, you can ask your developer to integrate this. However, professional web development services don’t wait for instructions as they already know what’s trending.
5. Grid Design:
Another website design trend in 2021 is grid design that conceptualises your story and background visuals in grids. Without flat-laying the central or primary image element, grid design segregates it into smaller pieces and uses them in a chronological manner to tell a story.
Here is a good example of grid design.
6. Bold Fonts:
Look up. What do you see? What caught your eyes in the first place? Apart from the grid design, my focus has shifted to the bold fonts before anything else.
The latest UX designers tend to focus entirely on what the customers want. Therefore, they try to leverage user’s data and design the website accordingly. However, using bold fonts is not limited to website design only. Modern apps development also leverage user data and feedback to design responsive web and mobile apps.
Bold fonts deliver clear messages to the audiences making it easier for brands to highlight features and increase sales.
Below is what bold fonts do to a good website design. To get yours, look for reliable web design services in the market.
7. Dark Mode:
In contrast to white spaces, dark mode is also ruling the website design trends in 2021. Although, white space allows readers to enjoy a minimal and distract-free design, dark mode is the new sensation. From modern app layouts to custom web design and high-tech devices, dark mode is everywhere. As it features stress-free viewing experiences throughout the day and night, it strengthens UX design to a new level. Moreover, custom call-to-action buttons with bright colours look lively in a dark mode.
To view how a dark colour palette enhances visual appeal, why don’t you consider the previous visual?
8. Interactive Cursors:
Instead of using static or traditional mouse pointers, advanced website development services use animated cursors. And surprisingly, they are winning more visitors. With interactive animation, mouse pointers display some lively actions that keep the users engaged for more time than usual. Even if they decide to leave, many play with the cursor just out of curiosity and playfulness.
Look at the below example.
9. Dynamic Scrolling:
Those who want their personal portfolio different from others, often use dynamic scrolling features. If you want to develop a website following the latest design trends in 2021, dynamic scrolling can be a good choice. It is very responsive across all devices and displays a grand show of content regardless of screen sizes. However, WordPress web design services can only develop a bespoke website when you have content developed with a dynamic plan. Otherwise, it won’t suit that much.
Wrapping up!
Not only a visually stunning website attracts visitors, it unfolds newer business opportunities as well. And to make your website designing journey smooth, the best web design company in Stratford is here to help.
Whether you need your website designed and developed or regular maintenance, professional web design services like us can make that happen at the most affordable costs following the latest website design trends.
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