LinkedIn is arguably one of the most lucrative professional networking platforms comprising 700 million individuals in the world. LinkedIn can help you grow your business organically if and only if you know how and where to focus. With strategic approaches and consistent practice, you can ensure LinkedIn organic reach with ease.
How to Increase LinkedIn Organic Reach?
LinkedIn is a community of professionals actively looking for engagement and business growth. By supporting each other, businesses in the LinkedIn platform thrive. If organic growth is your concern, sharing your thoughts on LinkedIn could be feasible. Besides, to increase LinkedIn organic reach faster, nothing works more effectively than community engagement.
You can craft your business strategies in LinkedIn and get more organic reach following these 10 proven tips:
- A fully-optimised business page:
The first step to growing organically and ensure LinkedIn organic reach is to start with your existence. Your Brand should be the entity here and without beating around the bush, make sure you are starting with the optimisation of your LinkedIn company page.
A well-optimised Company Page can help your business grow organically. Make sure your page contains Company Logo, Header Photo, Summary Section, Company Information Section, Recent Updates Section, Showcase Pages and Careers Section. Do not overlook your custom URL that includes your name and also helps with search engine results (e.g.http://linkedin.com/company/yourbusiness).
- Promote employee participation:
Building a following does not happen overnight especially without Sponsored Ads. Without a solid foundation, I must say, even a sponsored post may fail.
And what could be the pillars of your business page? Without a doubt, your employees.
Therefore, you start with your employees by making sure they have completed their profiles on LinkedIn and added your company to their Profiles. It’s easier to raise your business in LinkedIn by utilizing your employees’ networks than just starting from scratch. LinkedIn organic reach largely depends on shares and engagements. Therefore, encourage your employees to join in the conversation.
- Create compelling posts:
Content is the king — perhaps I have heard and said it more often than I can remember. In fact, it is real. You cannot expect engagement and social shares just for your rambling thoughts. Well, not until you become a brand of one of a kind.
Hence, craft persuasive content that includes information worth pondering and sharing. The best performing content in LinkedIn incorporates real-life data and facts. Posts that are relatable to our daily problems get the most engagement and organic reach. Therefore, talk about things around you that related to the businesses. No bullsh*t, please!
- Share more personalised thoughts:
Not every time numerical data and statistics attract audiences. Of course, it has the power to make things more tangible. However, data harvested from a third party barely outperforms personal experiences. Hence, add your personal opinion, your personal discovery when producing LinkedIn content. Use visuals, if possible.
- Ensure consistency:
I always wondered how rocks get these peculiar shapes in the middle of an open desert. I bet the sight of a river making its way through hard rocks never failed to wow us.
Ever wonder how the rocks get this structure at the touchpoint of the waterline? It is the consistency of the waves that have curved the rocks into this. Similarly, with regular posting on LinkedIn, you can create your own pathway that will help you increase LinkedIn organic reach faster after a certain time.
- Respond to queries:
Ensure your audiences are getting replies to their queries and confusions in the comments section of your posts. Comments help the LinkedIn algorithm to determine the usefulness of posts shared and keep showing on audiences’ feed. Further, mention relevant people in your posts so their followers find your page in their feed again and again. This is an effective way of increasing LinkedIn organic reach that never failed.
- Increase followers:
Inspire people to follow your page by posting your business Industry related contents particularly focusing on the buyer’s journey.
It will help networks to identify you as Thought Leader. Study shows, Top Performing Companies are persistent on sharing posts be it weekly or daily. This includes a significant part; Content Production that includes a good mix of images, visuals, videos, infographics, posts from the company blog, links to events, webinars, ebooks, case studies and other content.
- Harness the power of hashtags:
Hashtags have been instrumental for search since the inception of social media. Research from Hootsuite discovers 3-5 hashtags per post to be ideal. You should hence use relevant hashtags in your posts. With relevant hashtags, you can attain millions of LinkedIn organic reach within a moment often unbelievable.
- Include a call to action button:
Social sharing buttons and links to your Company Page on your website and other social media platforms help audiences to follow you in multiplatform. Do not forget to incorporate them on all of your blog posts and website content to allow users to quickly share content as updates. With every successful sharing, more and more audiences will find it in their feed.
- Engage with the communities:
In order to ensure engagement in your business page, you can ask questions or indulge people in polls or quizzes and other creative initiations include gifs, emojis or jokes. This strategy lightens the conversation and strengthens the relationship. Post updates or news related to your business and take in feedback from the users for a better LinkedIn organic reach.
Wrap up:
These 10 strategies will help you grow your LinkedIn company page organically. Likewise, if your intention is to promote self-branding or personal branding on LinkedIn, they would be feasible without a doubt.
Being a hub for professionals, it is highly recommended you approach professionally. There could have some puns, but, my suggestion is, keep it relevant to your business or industry. With regular posting and community interaction, you will get more LinkedIn organic reach — it is a guarantee!
Feel free to write us your thoughts in the comments and sharing would be of hearty appreciation.
